For Milan Design Week 2017, the organisations and institutions that support and promote Belgian design under the collective name Belgium is Design, have joined forces to take part in the group event A Matter of Perception at Palazzo Litta whose 2017 theme is dedicated to Linking Minds. The 17th century Palazzo hosts the Belgian platform, curated by DAMN° Magazine / Siegrid Demyttenaere, under the title Belgitude. Rather than defining affinities or peculiarities, this title is a simple declaration of pride in diversity: different historical roots, different languages, different backgrounds, skills and industrial specialities. Fearless to innovate, or to open up new horizons, or to mix identities. This is Belgium.
Elaborating on the 2016 approach, Belgium is Design asked 10 designers to select the companies they wanted to collaborate with. The reasons for their choices are boundless: affinity, continuity or curiosity… Belgitude is about exchanging know-hows, collaborative excellence, friendly dialogues, but most of all, it is about local production, and definitely, about time. The time that is behind creation is both fast and slow. Six months to design and make an object sets the stopwatches ticking, yet this small-scale country has a major quality: a poetic, ironic and surrealistic attitude to make everything possible.
ATELIER LACHAERT DHANIS (SOFIE LACHAERT & LUC D’HANIS) / ART CASTING, NICOLAS BOVESSE / KERAMIS, JEAN-FRANÇOIS D'OR / MAISON VERVLOET, BENOÎT DENEUFBOURG / CRUSO, NATHALIE DEWEZ / VAL SAINT LAMBERT, JAN & RANDOALD / LABT LAEND (CHEVALIER MASSON + DIANE STEVERLYNCK) / VALERIE_TRAAN, XAVIER LUST / CHARLES SCHAMBOURG BY NACARAT, MULLER VAN SEVEREN / EMAILLERIE BELGE, JULIEN RENAULT / KEWLOX
in the framework of A Matter of Perception - Linking Minds
Palazzo Litta, Corso Magenta, 24 – Milano
4-9 April, 2017
Open daily, 11am-9pm
Press preview: 3 April, 3-7pm
Opening reception: 4 April, 7-11pm
An initiative by Belgium is Design
Exhibition concept: DAMN° Magazine
Contact: Siegrid Demyttenaere
Wallonie-Bruxelles Design Mode with the support of AWEX, Flanders DC for Design and MAD Brussels with the support of Brussels Invest & Export.