THE OBJECT BECOMES.
A film by Alexandre Humbert
Production curator : Giovanna Massoni
Original music : Arnaud Pujol
With BC Materials, D4E1, Geneviève Levivier, Kaspar Hamacher, OpenStructures, Studio Plastique, RVB, Roel Vandebeek and Sep Verboom.
ADFF - Washington - January 6-8, 2022
National Building Museum
401 F Street NW
Washington, DC 20001
Born from the meeting between Giovanna Massoni, curator, and Alexandre Humbert, designer and film director, this movie tells the story of Belgian design at a historical moment that determines an important turning point in its role. Shot between February and April 2021 across Belgium, the film accompanies us through the attitudes, words and gestures of nine protagonists of circular design, reuse, regeneration of resources, new models of organization and production.
One story, nine practices: the stories blend together to create a unity of space and time, building a single voice common to all. The object (the design), assumed here as a starting point, has a variable, vulnerable identity and becomes a pretext for determining the locations in which the narrative is integrated. An agile artifact generated by individual and collective experience, it passes from one hand to another, it adapts, it is shared, it regenerates. The work is (again) open – as Umberto Eco wished. (Opera Aperta, 1962).
Milan Design Week, September 6-7, 2021
Milan Design Film Festival, October 23, 2021
ADFF - Architecture and Design Film Festival (USA and Canada): Vancouver, November 11-12, 2021
Madrid - Casa Valonia, November 25, 2021