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Magazine

published on 06.11.2025

Interview

Kidywolf, for happy parents

All-terrain walkie-talkies, waterproof cameras and fun, stylish tablets set Kidywolf apart. It’s the designer toy brand that Belgium didn’t know it was missing. Launched in the midst of Covid with the aim of delighting both children and their parents, this Belgian — or rather Walloon — adventure shared enthusiastically by its co-founder Gary Garnier-Guisgand has its own e-shop. It’s also available in more than 20 countries worldwide. We met at the Maison&Objet trade fair at which the young company exhibited at the start of the school year.

kidywolf.com

An interview by Mikael Zikos for Wallonie-Bruxelles Design Mode

The Kidywolf adventure is 100% Belgian.

Tell us about it. We started in 2019. Nicolas [Wauters, co-founder of Kidywolf, editor’s note] and I were recent fathers and we noticed that there weren’t enough attractive toys for children that would fit into our homes. What we saw on the mass market was very colourful and very conventional. So we decided to change things and started by thinking about the objects’ design.

What was your image of the ideal toy at the time?

A product without a screen, no gaming, with an educational dimension that encouraged discovery. We wanted to offer our children things that were both beautiful and useful. Since then, our range has grown to include nearly 40 products (some available in several colours).

"We are open to others and we are used to looking at what is happening elsewhere for inspiration. It’s important to be connected internationally and know how to respond to local needs. Although the company is based in Wallonia, our team comes from both the north and south. We consider ourselves to be one big family." Gary Garnier-Guisgand, co-founder Kidywolf