The Belgian design scene is vast and diverse. Belgian institutions are always at the forefront of supporting the people, new projects and products that make our country dynamic and unique.
Joachim Froment’s design aims
Working at the design and tech agency Futurewave, which he co-founded in Brussels, he develops products for Walloon companies and foreign brands such as Flos Bespoke and, soon, Rado. In his own words, he’s not interested in selling dreams, but in creating them.
Why did you choose to become a designer?
I’ve always drawn a lot. On the one hand, I have an artistic streak and, on the other, I’m passionate about science and inventions. From my teenage years, I drew new types of trains to invent, etc. It was only later that I became aware of the profession of designer. When I started at La Cambre, I was steered towards specialising in drawing, but I didn’t like the sometimes intangible aspect of art. The symbiosis between art and technology, giving meaning to everyday objects using new or traditional processes, is what motivated me to train as a designer.
(c) Joachim Froment
